Other Bengaluru-based platforms like MyLang, Alisiri, and Rutumana have also entered this space. Earlier, I read out my first novel Karma as an audiobook for MyLang app and now Storytel has optioned my novels,” said novelist Karanam Pavan Prasad. “I have given rights to four of my novels to be produced as audiobooks to Storytel. Storytel, a Swedish multinational audiobooks platform, has entered the Kannada market and optioned works of prominent writers, sources said. Meanwhile, the audiobooks market, though still nascent, is taking baby steps in the Kannada space. Other platforms like VividLipi and Rutumana have also made strides in the e-books market. It is hearty to note that over 80% of our customers are in the age group of 15-40,” he said. “The pandemic saw an explosion of consumer interest and every month since then, we are seeing a growth in the range of 10-15%.
Vasant Shetty of MyLang app, started last year on Rajyotsava Day, now has over 500 e-books and over 80,000 downloads. Multiple platforms that are exclusively dealing with e-books and audiobooks have reported “great response” as many in the field put it. Kannada e-books, which were struggling to find takers, have seen a sudden spurt in demand during the pandemic.
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